Honeywell has many brands that commercial and retail consumers may recognize.
A familiar trademark was needed to help consumers recognize the new co-op's products.
Mr. Cash said it was important to feature women whom consumers in each country would recognize as their neighbors.
"So consumers often don't recognize that they are taking two different products with the same ingredient."
Lux Products produces many household items that consumers may recognize.
Clarity of focus will allow companies to build their sites around this one particular point, which helps consumers recognize the brand and follow it.
It is too early to say whether enough consumers will recognize and value that distinction to keep the company afloat.
The agency has created a new Internet resource to help consumers recognize and protect themselves from the 21st century versions of these bogus health products.
Sophisticated consumers recognize these wines, but many others do not.
"The consumer recognizes that in the price-value equation, value just got more important."