Only if consumers switch from oil to gas would they save much money.

If products of different firms are differentiated, then consumers may not switch completely to the product with lower price.

After the war, government contracts dried up, and consumers switched back to fresh milk.

Most consumers will switch products in a heartbeat, if it means saving money.

Besides, they say, angry consumers could switch Internet providers in protest.

Why is it bad that consumers can't switch carriers easily?

The consumer can switch to a new search engine, for free, in an instant.

This consumer, however, would not switch to other brands on sale.

And number porting rules allow consumers to switch services easily.

But 16 million consumers, an average of 44,000 a day, switched long-distance carriers in 1992.