The deal makes Philip Morris the world's largest consumer-products company.

That is a high multiple compared with other consumer-products companies.

Philip Morris is the world's largest consumer-products company, with more than $51 billion in annual sales.

He will become chairman, president and chief executive of the consumer-products company after the spinoff, Dial said.

Schools are an obvious target for consumer-products companies because the younger the customers they win over, the greater the profits.

He also served as an art director for consumer-products companies.

Other consumer-products companies have also revived parts of previous campaigns.

Most consumer-products companies are still feeling the recession and are seeking ways to cut ad spending.

German consumer-products companies are starting to use tamper-resistant packaging but many products remain exposed.

Whatever the expectations, many consumer-products companies reported improved second-quarter earnings in recent weeks.