Local VJs and local bands and artists will make up the bulk of the content offering.

DramaFever's content offering is both ad supported for regular users and available in HD for premium subscribers.

The content offerings are intended to keep users on the site without bombarding them with advertisements.

Backpage's sexual content offerings increased after sellers migrated to the site when Craigslist removed its adult services section in 2010.

Its content offerings include news and analysis, arts and culture, travel, entertainment news, health and lifestyle, and children's programming.

In 2005, Boulevards acquired the popular San Francisco city guide SF Station and further expanded its content offerings.

Even as content offerings and high-speed connections increase, demand for the services is growing only gradually.

Unlike most on-line media companies, it derives its revenue from a combination of E-commerce, content syndication, advertising, sponsorship and subscriptions to premium content offerings.

Mr. Burkett said Virgin Media was taking steps to improve that, along with making investments in video-on-demand and improved content offerings.

Some will be consolidated into bigger, persistently managed, content offerings.