He has no agent, so he is in control of his image.

Fifty years ago the Royal Family were in control of their image.

Meanwhile, Jordan has taken control of his own image in a revolutionary move that will cost the league millions and set an important precedent.

The press had been highly skeptical of The Two, and what they craved now was control of their public image.

Consider, for example, the control of a person's public image after the person has died, the so-called descendible (or post-mortem) right of publicity.

I retained the control and ownership of my image.

This was driven by the realization that Mr. Clinton had to take control of his image and his message.

Ms. Magazine said that the book describes the musician's business acumen and motivation to maintain control of her image.

But it also finds him in full control of his own image and reputation, impregnable to the kinds of details that emerge here.

But you're in control of your image.