Each seller tries to convince potential buyers that his merchandise is the best.

In order to convince potential buyers and gain experience with the design, the manufacturing consortium set about creating a prototype.

The developers hope that the price cuts, along with the lower mortgage rates beginning to appear, will convince buyers that now is the time to buy.

It's tough, say brokers, to convince buyers that a bare room, especially if it's box-like, can ever be transformed into a comfortable and inviting home.

Because the financing is so big, dealers have to attract new investors and convince established buyers to buy larger amounts than they are used to.

But to convince buyers that a fundamental change is under way, the new advertisements rely heavily on something altogether different.

Marketing experts said it would be tough to convince buyers that this was not their father's - or grandfather's - Oldsmobile.

They decided they needed a standard unit of measure to convince buyers that they were getting a fair volume for their money.

Honda is trying to convince buyers that the Odyssey is not a traditional mini-van but something closer to a car.

To convince buyers it was also priced to be 15% cheaper than the competition.