You'll get a better return on your time and money if you concentrate on selling to these core customers.

The satisfied customers become the repeat buyers and core customer of the company.

The chain's core customers are ages 18 to 34.

"What we need to do is get this restructuring behind us and focus on our core customers."

"But those who bought the items were our core customers."

But none of those things, he said, can offer much comfort to the low-income people who are his core customers.

The challenge for existing malls is to hold on to their core customers.

Step 1 in the process is identifying and developing "a deep understanding" of the core customers.

It had and still does have independent booksellers as its core customers.

"The way to do that is to differentiate the product to keep your core customer happy."