At the same time, we needed to reduce our cost base to existing customers.
They have a cost base that is about 25 percent above what it should be.
"It is very hard to sell clothing at a cost base that makes sense without the scale."
So far this year, the cost base has been steadily rising.
Greg must reduce the cost base of the property by $20,000 to $330,000.
He also needed to reduce his cost base to existing customers.
The only thing you can compete with is to reduce your own cost base.
We need to bring the cost base down and make sure the audience keeps going up.
Instead it may reduce the cost base of the asset.
What we have to do is get the cost base competitive.