And growing up in Utah there was always a cowboy culture.
Other ads celebrated elements of western cowboy culture to tell tales centered on heritage and authenticity.
As it celebrates the cowboy culture, though, Dallas also displays its passion for refined culture.
The artist used a highly personal visual language to address a broad range of topics including crime, masculinity and cowboy culture.
The museum focuses on cowboy culture in the country.
Some are turning to museums, which cater to nearly every interest and proclivity - from the old masters to human sexuality to cowboy culture.
Americans show off a little more than people in other parts of the world; it's the cowboy culture.
Instead, they ditch their big American cars and go home, pretty much unscathed by cowboy culture.
The narrator warns mothers not to let their children become cowboys because of the tough and busy life of cowboy culture.
In addition, the cowboy culture on the sales side of the organization has been replaced by a much more buttoned-down professionalism.