Companies get into trouble if their attention is diverted from creating customers.

That, in turn, could create new customers for the Connecticut casinos.

"So the concept of creating customers will really resonate with retailers."

The company benefits because the city promotes the card and creates new customers.

With the investment of a little extra administrative handling, companies can perform a service that will almost ensure future business and create devoted customers.

As a management consultant, I am very aware of the sometimes awesome lengths companies are going to these days to create satisfied customers.

The way to create new fans and customers is to send them home winners.

And do dealers create loyal customers by giving away phones or selling them cheap?

We want to create customers who restock their households once, or at most twice, a week.

We do that by creating satisfied and delighted customers - more of them than our competitors.