P&O entered the cruise market and began to sell & scrap many of these liners.
At the same time her interiors were refurbished to better suit the Asian cruise market.
The overall cruise market reached a record 5.4 million passengers last year and is expected to continue growing as long as the economy remains healthy.
You are often mentioned in the same breath as Richard Branson, who is now also going into the cruise market.
By 1994 the company had acquired three more ships, all of which were used in the short cruise market from Cyprus.
"Our cruise market in the Gulf of Mexico is just beginning to be discovered and developed," she said.
In 1927 the company decided to enter the cruise market, offering various cruises during the northern hemisphere winter season.
She was the first postwar-built ship designed especially for the American cruise market.
But by 1970, ships had found another trend: the cruise market.
And the best value of all can be found in the cruise market because there are so many new ships operating.