The most-desirable characteristics of custom wheels vary with owner's goals:

Nearly one-third of all new-vehicle buyers customize their vehicles with custom wheels.

The parts and gear department of the company marketed car parts and accessories such as custom wheels, exhaust systems, brakes and other high-performance parts.

More typically, customers spend $1,200 to $2,500 for audio and video, and add-ons like custom wheels and low-profile tires.

We carry everything for the motorist, from $5 key fobs to $700 custom wheels.

Nowadays, custom wheels are showing up on TV, in General Motors showrooms and at suburban grocery stores.

I'm going to get custom chrome wheels and rims for it.

Pro Rodz - American muscle cars with custom wheels, interior and paint jobs.

The Warlock featured custom wheels, wide tires, bucket seats, a step side bed, and oak racks for the bed.

This year, he bought a silver GLS with a turbocharged four-cylinder engine and promptly spent another $3,000 for custom wheels.