But he was prosperous, probably because his customers enjoyed doing business with a reputable man.
Just as obviously, his 13,000 customers enjoyed being deceived, or Joe wouldn't have been so effective.
Most customers enjoy the personal attention and unusual atmosphere, calling it a "a nice change from all the corporate restaurants".
It turns out that customers enjoy shopping and in any case they aren't good enough at planning to shop on the Internet.
But a story that the customers do not enjoy reading is worth nothing.
In addition to the beach, customers can enjoy the pool bar and grill.
"Let the customer enjoy being in this space," he said.
The customers enjoy all the benefits of private sector efficiency from a state company.
And customers in search of just a local phone line may not enjoy big savings.
If your customers enjoy dealing with you, they're likely to buy more.