Once, he recalled, a customer insisted he had been given the wrong coat.

One customer actually insisted that the staff butter his toast.

When the customer insists on the Sony, the salesman says $65.

In due course, however, the customers will insist that high wages are matched by high standards.

In some instances customers may insist a business uses standards before they feel comfortable purchasing their products or services.

Despite strong management pressure to pay a 20 percent tip at the front desk, workers said, a few customers insisted on tipping them directly.

"Then bring me the bad cheap food," the customer insisted.

He will sell the phone cards, but noted that his customers were savvy and insisted on quality.

Despite the "closed" sign, customers did occasionally insist on admittance.

At the same time, customers are insisting that the systems they buy are flexible enough to accommodate equipment from different manufacturers.