Down at the ice cream stand on Main Street, customers relax on sun-dappled benches.
He has a small dance floor and a five-piece Mexican band to help the customers relax.
A well-worn couch invites customers to relax while perusing the choices.
Most Tiffany's customers can relax.
But most customers relax on the bentwood chairs at one of the granite-topped tables to appreciate their surroundings.
He says, "They were really painful - I thought, this can't be right, I want my customers to relax, not to be tortured!"
The customer has relaxed sufficiently to volunteer at least a couple of personal details (about outside interests, family, etc).
Successful pub, nightclub and bar design creates entertaining environments that also help customers relax and feel at ease.
On that last point, its customers can relax.
For the price of a hot drink and perhaps a piece of cake, customers can come and spend the day, just relaxing with friends or reading the newspaper.