Customers may select the programs they want and order them through an "800" number.

"A customer might look at the two options, select the 6 percent rate and make the wrong decision."

That means customers can select from utilities across the state or elsewhere in the country.

Customers paid cash and selected their own goods from the shelves.

Customers can place orders on line all day, seven days a week and select a convenient delivery time within 30 minutes.

Once the customer selects an item, the merchant would name a price.

The experience begins when a customer calls or logs on to the company's Web site, vocationvacations.com, and selects a job.

Customers select a whole fish from an ice chest.

Customers can select items they want to register by using a scanner gun to record them in the computer.

This system was used to plan the most efficient route when a customer selected a destination and paid for it.