"Our customers understood" and were cool about it, even though they had to wait at the bar.

One such standard was first to understand, then explain what companies had to offer in a way that customers understood.

Make sure customers understand if the weight of the product will change.

"My customers understand what complexity is all about, and it's so much more exciting."

Loyal customers understand that there's almost always something better out there, but they're not so interested in looking.

"Our customers understand the need for changes in the technology."

"We've got to make sure Church's customers can understand and relate to the advertising."

"But the customers understand that it has nothing to do with solving their problems."

Another potential negative is that customers won't understand how the services work.

But the customer doesn't always understand it - or his prices.