This cuts congestion on roads and reduces carbon emissions.
It was estimated the service could cut congestion for commuters on the Forth road and rail bridges by carrying about 870,000 passengers a year.
To cut congestion down further, an experimental ban on cycling was introduced.
The San Diego region provides a good example of how market forces can cut congestion.
Its policies to cut energy-use and road congestion through a motorway coach-network won acceptance at government level.
It would cut congestion by half by 2025, and bring benefits to the British economy totalling £28b.
One school of thought holds that eliminating tolls might cut congestion.
Five countries and most of the European auto companies have undertaken an eight-year, $750 million program to cut congestion.
The project aims to cut congestion and pollution as well as getting more people into the city by encouraging car sharing.
So we're cutting congestion on key strategic roads, like the M25, through innovations such as hard shoulder running and managed motorway technology.