In other words, they cut first and most their personal consumption rather than collective consumption.
State action does cut overall consumption: it has in Scotland.
Whatever position the companies take, the tax will probably cut consumption only marginally.
Now, suddenly, at least in the European Community, governments want to increase the price of oil, to cut consumption.
Though people grouse, they continue to pay instead of cutting consumption.
And spending that same million on treating heavy cocaine users would cut consumption by up to 220 pounds a year.
Yes, a gas tax increase would be a good thing even if it cut consumption only a little.
But by the same reasoning, a needed energy tax to cut consumption seems unlikely anytime soon.
There was no shortage of proposals to cut consumption or increase the supply.
These frustrations have found a cure-all in the call to cut consumption.