In an unusual move, Honda is offering $300 dealer incentives on its Accord and Acura Integra models.

"Unfortunately, the rate you were paying last time was so low, around 1 percent through a dealer incentive, nearly unheard of," he said.

No one's claiming that the idea for a charity record was ours, but we made this proposal with specific dealer incentives and marketing plans that they are now using.

Overall shareware products are cheaper, purely because the authors needn't spend vast amounts in advertising, fancy packaging and dealer incentives to shift their stock.

They are being sold with rebates or dealer incentives of up to $2,000.

For years, auto makers have tried to control prices by offering customer rebates and dealer incentives, with mixed results.

Accord Does Well The sales of Honda's Accord compact car, spurred by added dealer incentives, rose sharply, to 9,354, from 5,978.

Rosy predictions notwithstanding, the new models will help Chrysler only if they can sell at a strong, sustained pace without costly rebates or dealer incentives.

The Toyota Motor Corporation offers "dealer incentives," which are discounts to dealers on certain vehicles, but does not give cash rebates to customers.

The Honda Motor Company has offered modest dealer incentives in recent years.