The deep discounting has left them unable to compete with discounts of up to two-thirds.

The company's deep discounting has also attracted new customers.

Reinvention is likely to come in at least two areas where competitors have become very aggressive: deep discounting and big advertising expenditures.

Stores might discover that low inventories mean they don't have to go into deep discounting.

Analysts also point to trends that suggest that deep discounting - rather than high-end marketing - is the wave of the future in the county.

Clash jokes that they need to come up with some "deep discounting" market tool to peddle the remaining records.

The two companies would like to move the battlefield away from deep discounting, which benefits neither.

There is very little price competition in the sporting goods business, however, because the big manufacturers discourage deep discounting.

But deep discounting bedeviled the industry again last year, notably for Caribbean cruises.

Cameron says the government does want to crack down on the "deep discounting" of alcohol by shops.