The consumer is the child or the old person, and in most cases neither one has the leverage to demand quality.

Indeed, apartment buyers are increasingly demanding quality rather than flash.

These teenagers have been taught to demand value and quality.

Ultimately, parents are the ones who must demand quality.

She had the kind of quality that demanded quality.

So why aren't we, the British public, demanding better quality from our fashion manufacturers and retailers?

Consumers demand high quality, and that is what they will buy.

Parents should encourage and even demand such artistic quality as well.

To demand quality for its own sake is to be a discerning buyer.

As a result, investors who demand quality reporting automatically screen out most of the weaker funds, he says.