Last year the show lost 10 percent of viewers in that demographic category.

This was the series' best performance in all three key demographic categories since the season two premiere in July 2005.

However, usage varies across demographic categories such as gender, age, education, etc.

The event also reached record highs in several demographic categories.

Every so often it's good to break through demographic categories and share some cultural reference.

Game 5 also showed declines in ratings in all demographic categories.

For sad and obvious reasons these are for us significant demographic categories.

"Hispanic" is a demographic category, and the grouping does not constitute a race.

Systematic differences among religious, political or demographic categories in understanding those questions would skew the results.

The term is used as a demographic category by Statistics Canada.