In the Burger King campaign, created by Crispin Porter + Bogusky, the King confronts a variety of demographically desirable males and offers them big sandwiches.

And it is extraordinarily difficult to discern how to meet the needs and demands of the demographically desirable, yet easily bored, market the Mercer will seek to reach.

Presumably the only reason he excluded the demographically desirable Halle Berry is that her Catwoman outfit too closely resembles his own costume for windsurfing.

But clearly, an alchemy of hunches and market research - about journalistic credibility and appeal to demographically desirable viewers - leads them to their judgments.

While 7 Days was growing, its profit picture was clouded because most of its circulation is controlled -provided without charge to a defined and demographically desirable list.

Despite high ratings, critical accolades and strong viewership among demographically desirable younger men, most mainstream advertisers have kept their distance from the series.

The choice came down to "Another World" or an even lower rated show, "Sunset Beach," which, like "Passions," is hoping to attract a younger, more demographically desirable audience.

For the same money, they can reach perhaps 200,000 demographically desirable individuals.

Desirable Demographics Mr. Schwartz also claims to get 54 percent of the region's demographically desirable 18-to-34-year-old newspaper readers.

And playing a dentist who kisses the younger babe Courtney Cox might get him that demographically desirable, pointlessly angst-ridden "Friends" vote.