And it has everything from food to serious designer fashion under its sizeable roof.

"So how do you say 'designer fashion' without actual brand names?"

In the European shows this season, that concept has been enshrined as designer fashion.

Retailers, however, have been slow to create the right selling environment for these democratic designer fashions.

Finally, it may be cheaper than a comparable brand or designer fashions.

"I'm a little worried about being in designer fashions because I've always been strictly retail," he said.

The look is more about individual style than store-bought designer fashion.

Being clean and pulled together and wearing designer fashion is not the look.

And cool is not an image that designer fashion, with all its posing, comes to naturally.

This complex mood has proven difficult to translate into designer fashion.