FOR every purchase of 70cl of Tia Maria before Christmas, a bottle of French designer fragrance comes free.

"So we have a mass-market designer fragrance while leveraging perhaps the most popular name in mass sportswear," Mr. Goldston said.

On Wednesday night, designer fragrances fumed the air like incense.

He has made a designer fragrance "for girls from birth to 10 years old," he says.

After checking out the bathrooms and the showers, which were pristine and full of the latest designer fragrances, we headed for the far salon.

The designer fragrance that has been my signature scent for seven years - my personal olfactory statement for the 90's - has been discontinued.

The firm is a multilevel selling company which manufacturers inexpensive imitations of designer fragrances.

I suggest the parsley-roasted halibut, a fully empowered, even swaggering piece of fish wearing the heady aroma of shiitake mushrooms and saffron like a designer fragrance.

The concept of designer fragrances is familiar and logical: we trust the eye that clothes us to have a nose for what will make us smell great.

'Before, designer fragrances didn't exist, only in high-fashion houses, and I was the first to do it.'