It was suggested that there was a "social desirability bias" causing people to deny their support for Proposition 19 to live interviewers.

The Bradley effect theory posits that the inaccurate polls were skewed by the phenomenon of social desirability bias.

The IAT has also demonstrated a reasonable amount of resistance to social desirability bias.

This scale is not contaminated with social desirability biases.

The survey's accompanying study suggested that the older, lower results were due to respondents being susceptible to social desirability bias.

During the interview process it is not uncommon for an interviewee to succumb to a social desirability bias.

This becomes even more difficult because there is a "social desirability" bias.

In either case, the mean reports from both groups are likely to be distorted by social desirability bias.

Other topics that are sensitive to social desirability bias:

Another issue is the social desirability bias.