It was time for a different message to be sent.
For some, these are very different messages from the ones heard in the street.
"Other colleagues said no, that would send a different message at this particular time."
So the first thing you must do is get a different message across.
And that is a very different message than we had five years ago.
Those who knew him better, however, drew a very different message from his appearance.
But Brown's decisions since then have sent a different message.
Instead, if they drive past the town's schools and ball fields, they'll see signs with a very different message.
But when the police arrived to tell her why he had died, they brought a different message.
Tough economic times make people listen to a different message.