The partnership included co-branded television and radio spots, digital advertising and retail displays.
And it is perfectly true that 2009 was a disappointing year for those who hoped for an unbroken pattern of growth in digital advertising.
Last year we earned £25m from digital advertising - not enough to sustain the legacy print business, but not trivial.
The company introduced a new consumer driven beauty mirror and used digital advertising mirrors as displays during the week long event.
It certainly could be a good way to look at traditional versus digital advertising, as well.
Print ad pages declined by 5% from 2009 to 2010, while digital advertising rose 32.8% from 2009-10.
The new suit provides a one-stop solution for all three forms of digital advertising.
With the global financial crisis gripping, Rusbridger said it was too soon to write off digital advertising as a significant element in supporting journalism.
The trio were longtime friends with backgrounds in product development, distributed computing and digital advertising.
The agency expanded globally, and built a more diverse offering including mobile, social, digital advertising, and brand development.