It was seen as costly compared with full-sized domestic competitors.
As for handling, the Sequoia was competent and pretty much equal to its domestic competitors.
The takeover ended a 35-year partnership between the two domestic competitors.
Most of the Big Three's competitors ended production by the 1960s, and their last major domestic competitor was acquired in the 1980s.
Moreover, Chrysler's sales have been softer than those of its domestic competitors.
Because domestic competitors will have to hold down their prices as well, the overall inflation rate should be kept in check.
This in turn led to further inroads by domestic and foreign competitors.
Coca-Cola has a share of the soft-drink market 15 times bigger than its nearest domestic competitor.
By 2006 this figure had reduced to around 550,000 but was still higher than its three domestic competitors.
The move apparently caught Ford's main domestic competitors by surprise.