It began with a focus on global and domestic human rights, specifically looking at sexual freedom.
Showtime, a subsidiary of Viacom, bought the domestic rights to the film at essentially fire-sale prices.
The proposal has drawn outraged responses from domestic and international rights groups.
The proposed sale includes domestic rights to the six brands, with Brown & Williamson keeping the international rights.
Four nonstudio independent distributors bid before Roadside and its partner, Goldwyn, paid more than $600,000 for domestic rights.
"Worldwide rights always cost more than domestic rights," he added.
Cadbury also controls the domestic rights to 7-Up, the No. 10 brand.
When the budget was cut to $7.5 million, Warner Brothers agreed to put up $5 million for the domestic rights.
The domestic rights for those two seasons were sold for €1.149bn to Sky Italia.
Hyde Park Entertainment would have distributed the movie internationally and share domestic rights with G7.