These effects help create new pathways of desire, overturning the dominant family-oriented, heterosexual codes.

However it Australian rules football is the dominant code of football in the state in terms of both media coverage and attendance.

Critics of the culture have devoted much energy to exposing dominant social codes as tools of oppression and social control, for another.

For native speakers, the dominant symbolic code will be their language which is divided into spoken and written forms.

The first way of encoding is the dominant (i.e. hegemonic) code.

It operates in tandem with the dominant code.

By 1867 the Sheffield Rules was the dominant code in England.

By the 1870s they became the dominant code in the north and midlands of England.

And virtually overnight Australian rules football became the dominant code for the spectator as well.

Australian football is now the dominant code in Coffs Harbour.