"They're here to stay," he added, "but they will not be the dominant format used by advertisers."
Given ePub is the dominant format outside of English-speaking markets, Kobo has an interesting opportunity.
Today FM is the dominant format, attracting three out of four listeners and much of the advertising revenue.
MP3 is the dominant format, and is almost universally supported.
The big band era arrived in Cuba in the 1940s, and became a dominant format that survives.
They want to own vinyl as a collectible, not to own it as a dominant format.
For downloading recordings, Liquid Audio and a2b Music are battling to become the dominant format.
CD's have yet to be the dominant musical format so the vinyl album sleeve is our most effective way of making a statement.
In 1990, the Compact Cassette was the dominant format in mass-market recorded music.
G.S.M., the dominant format for wireless service in Europe, has been adopted in this country mostly by smaller companies.