An online game in India called "Angry Brides" which seeks to highlight the problem of illegal dowry demands has attracted more than 270,000 fans.
Seven women complained of dowry demands.
Over the past six months, she had become a celebrity, inspiring other women to resist the dowry demands of their suitors.
Harassment by way of unlawful dowry demands to the woman or her relatives would also be covered under this definition.
It has hence taken an ugly turn, many parts of India still have a high incidence of dowry demands.
In 1961, the Government of India passed the Dowry Prohibition Act, making the dowry demands in wedding arrangements illegal.
The episode also showcased the story of Rani Tripathi from Mumbai who fought back against the dowry system by recording the dowry demands by the groom's parents with a hidden camera.
Riddhi's marriage proposals fail due to high dowry demands creating rifts among the family.
Domestic violence often happens in India as a result of dowry demands.
It has since gained social sanction amongst the upper castes like the Bhumihar Brahmins, particularly in parts of Uttar Pradesh and Bihar, where dowry demands are high.