"The soft drink industry is about change if nothing else," he added.
Growth in the $48 billion American soft drink industry has slowed during the 1990's.
However the term has also been used in respect of soft drinks industry generally.
The soft drinks industry is valued at about $2 billion a year.
Warnings are now a normal part of social responsibility, in which the drinks industry too must share.
What is the drinks industry doing to combat alcohol abuse?
"The soft drink industry says it's added only for taste."
The role of pressure groups such as the drink industry and motoring organizations will be considered.
The drinks industry said it was already involved in efforts to educate the public on safe drinking.
The syrup is preferred by Mexico's important soft drink industry.