His latest book with co-author Alex Gofman, Selling Blue Elephants demonstrates and popularizes how IdeaMap (i-Novation's flagship product) creates new products and messages... from areas as diverse as credit cards, jewelry offers, presidential messaging during election years, stock market communications, and trans-national innovation.

Top 5 Industrial Revolution Inventions During the Industrial Revolution, innovation and the capabilities of large factories combined to thrust people from a predominantly agricultural existence into a more urban lifestyle.

He came to maturity during the turbulent times of French Revolution followed by Napoleonic Wars and The Empire, a period when the atmosphere was of rebirth, innovation, and tradition.