John Roberts, group account director, said the agency tried to improve upon some earlier antidrug ads by making this one stylistically striking.

The early ads showed a building in danger but had no picture of Mr. Willis.

The earlier ads were seen as a highly rational appeal.

Its early ads emphasized extreme fighting's potential for death.

(first quote from the text, second from an early ad for Coke).

Those phrases come from early 20th-century ads for Coca-Cola, and they sound absurd to us today.

The early ads led viewers to a website where they could learn more about the Secret Tournament and play interactive games.

Unlike earlier ads, this one states very little about the product.

Unlike earlier ads, the current crop of images have not led to an increase in calls to the help line, according to Safe Horizon.

All the early ads ran in swing states, where you would expect Clinton's numbers to move more.