The insiders had paid an average of $2.97 a share in earlier purchases.
He has seen many of his earlier purchases grow in value.
The earlier purchases were made by July 2 and the latest by last Wednesday, six days later.
Company executives said last week that there is "greater immediate tangible benefit" for all shareholders in the earlier purchase.
Participants will have an opportunity to make early purchases from the antiques show and sale that starts April 26.
One early purchase turned out to be one of his most famous.
At least one of their early purchases has come home to roost.
An earlier purchase, theweddinglist.com, brought disappointing results and ended with a $6 million write-down.
My early purchases proved more frustrating than later ones.
R&B singles were early purchases, starting a large collection he kept for the rest of his life.