"But the easier comparisons should make it appear as if sales are stronger."
Next year it could be 20 percent, because of easy comparisons.
"I think that's an easy comparison because they're both in the Twenties."
Indeed, almost every retailer that reported strong sales yesterday went up against very easy comparisons.
There are easy comparisons: both have kids growing up in the same neighbourhood.
Results from the 133 trials were not initially presented in ways that allowed easy comparison.
In some cases, using frequency formats actually does allow for easy comparison.
That is because there would be easier comparisons with this year's results.
For easy comparison, the table follows the older ethnic divisions.
Several had expected positive numbers, particularly because the company had such an easy comparison over last year.