That elaborate campaign was deemed particularly successful in generating publicity and sales.

"That is why it is so laughable that they are orchestrating some elaborate campaign."

So she embarks upon an elaborate campaign to become someone else, a project that is presented here largely in terms of clever paperwork.

If Day was an elaborate campaign to promote the purchase of Victory Bonds.

To push those brand identities, the six networks have all assembled a slew of slogans and elaborate promotional campaigns.

Beer producers spent about $600 million on television advertising last year, and they often introduce elaborate campaigns during major sporting events like the Super Bowl.

The stores are not designed to be profitable, he said, but as part of elaborate public-image campaigns.

Kin is a hypnotic album on its own merit and needs no elaborate campaign to stand out.

All three surrounded and supplemented their Super Bowl commercials with elaborate Web-based campaigns.

NBC is beginning what may well be its most elaborate campaign ever to woo viewers to watch its series for the coming fall season.