Into the bargain, he had a very formidable war record, always an electoral asset.

In other words, it was no longer the case that Lloyd George was an electoral asset to the Conservative Party.

The leadership of Palmerston was a great electoral asset to the Liberal Party.

Sarah is widely regarded as an electoral asset, but nothing was able to offset an undeniably catastrophic Euro election result.

Ahmadinejad's humble origins provoke disdain among Iran's political élite, but they are a formidable electoral asset.

The economy isn't going to be an electoral asset for years to come, and may become much more of a liability post 2012.

Shalom's perceived moderation on social and foreign-policy issues were considered to be an electoral asset.

But, over the summer, evidence has continued to emerge suggesting "health" may not be the sure-fire electoral asset which Labour has long assumed.

His absence of connections will be an electoral asset, if he decides to run.

Labor believed it had a chance of winning the elections, and that the dismissal would be an electoral asset for them.