For when it comes to endorsement income, golfing skill seems to be less important than personality.

The paradox, of course, is that it's precisely Woods's enormous endorsement income that has made this such an important business story.

But what of Jordan Inc., the one-man billboard machine - the estimated $32 million in annual endorsement income?

Nicklaus's rise to fame so soon after turning professional brought him significant endorsement income off the golf course.

Several of Paskowitz's children reached a competitive level in surfing, winning contests and earning endorsement income.

His endorsement income is now just slightly less than his football salary: $4.5 million a year.

Golf Digest estimated her 2009 endorsement income to be $4.5 million, an amount that is second-highest among female golfers.

Further, the rules allowed him to choose where to play, allowing him to maximize his endorsement income.

ONE woman won everything there was and had no endorsement income.

He placed Bryant's endorsement income at $11 million to $13 million a year.