And for lower-ranking offices, endorsements may actually make a difference.

He had acknowledged that which she herself believed, somehow his endorsement made it a fact.

Strong's endorsement of left-wing causes made her different from the other people on the school board.

Other advocates say they fear that environmental endorsements may make consumers lose respect for the movement.

Gore's endorsement made all of these guys decide: 'We've got to stop him right now, at all costs.

So far, though, this endorsement has made little difference in terms of money.

The vast majority, 77 percent, said an endorsement would make no difference to them.

"An endorsement with a rationale can make a tremendous difference."

That endorsement makes all kinds of sense for Palin.

Such an endorsement would make the delegation illegitimate in Israeli eyes.