Sponsors had never spent much endorsement money on a black player, but suddenly saw the light.
So he gives swimming clinics to earn endorsement money and he works a telemarketing job two hours a day to make ends meet.
Boeheim said that winning a national title meant about $10 million in endorsement money for Anthony, who left after his freshman year at Syracuse.
There goes all your endorsement money, not to mention Smitty getting sore.
But that does not include endorsement money.
That's not where the endorsement money comes from.
All stipends and endorsement money would be paid to a trust fund.
At his family's spacious home in an upscale neighborhood, it is easy to see where some of his endorsement money has been spent.
They've helped raise their salaries, assure free agency, get them endorsement money.
Maybe the risk of losing all that endorsement money makes it impossible to step outside the lines.