Entertainment Marketing said it had not increased its stake in the company recently.

Others said the dividing lines are partly a result of entertainment marketing.

The bank's efforts to link with "Selena" are its first in the realm of entertainment marketing.

Entertainment Marketing, $30 million of convertible subordinated debentures due in 2007.

Mulcahy's lifelong passion for professional sports, and his strong commitment to entertainment marketing, has not gone unnoticed.

The affiliation is intended to help advertisers exploit the potentials inherent in entertainment marketing.

Entertainment Marketing said it already owned 4.3 percent of Crazy Eddie's 31.3 million shares.

Crazy Eddie had also been pursued by Entertainment Marketing, which earlier dropped its $8-a-share bid.

Entertainment Marketing also said it would soon announce a "significant plan" to protect its investment in Crazy Eddie.

It remained unclear yesterday whether Entertainment Marketing would re-emerge as a possible suitor for the company.