Professor Watson believes independent black entrepreneurs need to keep in mind the civil rights movement of the 1960's.

After all, an entrepreneur needs no assets to engage in profitable market participation.

That's why entrepreneurs need to pick partners who are prepared to be patient.

Solo entrepreneurs need professional communications staff for their virtual offices.

An entrepreneur needs a communication string that links people together in his or her day-to-day business activities.

"The American entrepreneur needs to get in on the ground floor," he said.

But she adds that persistence is one quality that all entrepreneurs need.

What factors does he think would-be entrepreneurs need to be most aware of?

This is the idea that an entrepreneur needs to find.

She said entrepreneurs need to be stubborn, but they should not stick rigidly to business plans.