While the term may smack of trendy environmental correctness, it has found its way into the mainstream.
Of course, high-end environmental correctness has a price.
And like many other contrarians these days, the foes of environmental correctness have made a home on the Internet.
The vote followed a bitter debate that ranged across issues of cultural imperialism, environmental correctness and economic elitism.
But Subaru's ads still stress fuel efficiency, not environmental correctness.
In the story a man is executed for driving a car in a futuristic London where environmental correctness has gone too far.
A growing concern for environmental correctness threatens the traditional Explorers Club menu.
"It's all so guilt-ridden," he said of environmental correctness.
Some environmental correctness may go too far.
And comfort has not been sacrificed to environmental correctness.