If Goldsmith appears willing to trade green principles for power, he knows his environmental credentials will be destroyed.
It can also help you to win business with the public sector and larger businesses looking for products with the best environmental credentials.
But, as consumers we have huge power to shape working conditions and environmental credentials of products.
By 2008, Eurostar's environmental credentials had become highly developed and promoted.
See our guide on how to market your environmental credentials.
This should help you to consider how your business can market its environmental credentials to external stakeholders.
But that's a one-sided reason for disputing someone's environmental credentials.
Our emphasis is on working with all kinds of businesses to promote their green products, services and environmental credentials.
These developments are an endorsement of the company's successful environmental credentials.
This can help you to market your environmental credentials and may open up new business opportunities.