Should customers seek equity positions in the buildings they lease?
"They are contributing their expertise in return for an equity position," he said.
Guthy-Renker has assumed a significant equity position in the company.
To cement the relationship, the two companies also said they would buy small equity positions - less than 5 percent - in each other.
The number of those who held equity positions or consultancies was several times greater.
Tower has also taken a $1.25 million equity position in Crocus.
"A customer's equity position is usually least favorable just two or three months after he drives the car over the curb."
When we started the fund, our equity position was under 5 percent of the portfolio.
From a business point of view, no company could afford to develop something with such a poor equity position.
I was a senior partner with an equity position.