In just a few months, they had raised $5 million, hired an experienced chief executive and forged links to established retailers including Williams-Sonoma and Neiman Marcus.

Atari has essentially decided to buy distribution in the United States because it has been stymied in its attempts to persuade established retailers to carry its wares.

Rather than opening flagship stores, the manufacturer relied on established retailers such as Webhallen.

Still, the shift in interest to online shopping with established retailers is bolstered by other research.

At the same time, older established retailers are struggling to maintain their position in an increasingly crowded field.

As a result, counterfeit goods are now infiltrating bona fide distribution networks and ending up on the shelves of established retailers.

While hobbyists rushed in, more established retailers (even pure Internet merchants) resisted the auction format, worried that a bad customer experience could damage name brand credibility.

And a disproportionate amount of the sales increases are expected to go to the on-line arms of established retailers like J. C. Penney and Sears.

Shreve & Company is an established retailer of jewelry, from timepieces to diamonds, headquartered in San Francisco, California.

Now anyone can auction wines if they can find an established retailer to serve as a partner.